The First Book
Street-level wisdom.
We get the government we allow — so let's start winning.
First printing sold out. Available now in digital and audio.
If you're looking for PREPARE LEAD WIN, click here.
Patriots don't settle for lost freedom.
As we watch our country, states, and communities become something we never wanted, it's our job to turn this around. Our future is at stake. The lives of our children and grandchildren depend on us working like never before in this moment.
This is a book of best practices and solutions acquired over two decades to help us peacefully reclaim the freedom that was granted to us long ago.
As our freedom of speech is threatened, it's time to use the greatest weapon against tyranny that God gave us, and it's located right on our faces: our mouths.
Whether you are a liberty-loving candidate for office or a person who wants to get the right people elected, this book will make you think. It will help you organize, give you an easy way to win voters, introduce new ideas, and provide practical steps to achieve the victories we need to protect our lives, liberties, and property.
We get the government we allow, so let's start winning.
"In a world full of political mumbo jumbo designed to empty conservative donor wallets, abuse grassroots activists, and make grifter consultants rich, it's refreshing to see Brett Rogers produce a practical, understandable, commonsense guide to winning campaigns. Forget what they told you at the professional campaign schools — THIS is it!"
-- JoAnn Fleming, Founding Member and Executive Director,
Grassroots America — We the People PAC
"I spent more highlighter ink in this recipe for success than in any other tome of its type in my recent memory. Terrific lessons on how to WIN: organize, network, volunteer, tell the People's story not your own, never insult, never let a lie be told about you or your issue, be prepared before you start. My copy is worn, marked up, and creased. I recommend it without reservation."
-- C. Richard Archie, Tennessee Firearms Association
"Brett Rogers' book is not just a guide, it's a battle plan for every patriot ready to take back our country. Rogers delivers hard-hitting truths: 'The only number that matters is 51%' — we don't need more voters, we need informed voters. No grassroots campaign should be without this information. If your candidate doesn't know these strategies, hand them this book before they step onto the battlefield."
-- Dennis London, Rockwall County, Texas
"As a person that has a hard time reading more than 10-12 pages at a time, I've had a hard time putting this book down. I like things that challenge my thinking and this book has both confirmed things I believe true, and changed a few that I now see as flawed. Excellent book!"
-- Donnie Self, Chambers County, Texas
"A must read for every conservative activist, candidate, or campaign worker. The Goal Is to Win breaks down the art of winning into simple easy to understand and accomplish steps for victory. The principles in this book will be a game changer for years to come."
-- Robert Shulter, Kaufman County, Texas
"After reading this book, I realized it's not a super complicated task we have before us. It's an involvement issue. Brett lays out, in an easy to digest formula, something each of us can do. I highly recommend it for any Texas loving, American loving conservative Christian who cherishes their Life, Liberty and Pursuit of Happiness."
-- Randy Reeves, Smith County, Texas
"A literacy journey mix of historical capability along with modern day accountability. Simple and clever quotes, marketing, organization, messaging and call to actions are consistent. A humble grassroots guide for a successful mission! I highly recommend this book if you work in campaign politics or are thinking about running for office."
-- Kimberlee Christensen, Smith County, Texas
Prepare Lead Win is the follow-up — the campaign wisdom you need before you announce, and long after election day.