The Second Book
Prepare
Lead
Win
★
This is The Goal Is to Win on steroids.
For anyone determined to get the right person elected and the right policies passed.
(Price includes sales tax.)
(350+ pages, 60+ chapters)
The Second Book
This is The Goal Is to Win on steroids.
For anyone determined to get the right person elected and the right policies passed.
(Price includes sales tax.)
(350+ pages, 60+ chapters)
Good people run for office, spend time and treasure, and too often lose -- not because they ran a bad campaign, but because they didn't know how to prepare to win.
Prepare Lead Win is the follow-up to The Goal Is to Win -- and it goes further. Written from two decades in the trenches, it's the campaign wisdom you need before you announce, the leadership you need in the fight, and the plan that sets the stage to keep winning long after election day.
Set the foundation. Run the campaign. Build stronger.
Organize your Broken Glass Crew. Fund your race early with The 350 Plan. Master your message with the Inarguable Approach. All of it before you ever announce.
Real stories and hard decisions from live campaigns. What it actually takes to lead when the pressure is on and the choices aren't clean.
The deepest truth of all: a campaign, win or lose, can rebuild community, reconnect neighbors, and leave us stronger than it found us.
Whether you're a candidate or the person determined to get the right ones elected, this book prepares you to win — and win the future.
"TALK IS CHEAP... SO DO IT. That is what sold me. I learned from Brett that it is NOT about fundraising, it is NOT about voter turnout, and it is NOT about how big of a party you can throw. I won my race against a 12-year incumbent who spent $250,000 to my $8,000. That is the power of Brett Rogers."
-- Alfred Froberg, County Commissioner, Brazoria County, Texas
"I had extensive experience around campaigns as a former Secret Service agent. When I decided to run for County Judge I was clearly out of my bandwidth. I read Brett's book and attended one of his seminars. Both prepared me to begin my successful campaign. I could not have done this successfully without his experience and input."
-- Mark L. Lowery, County Judge, Hood County, Texas
"Brett's book fundamentally changed how I look at campaigning. His advice on messaging and tactics combined with his online connection voting system helped me beat a two-term incumbent, all while being a recent transplant in the county."
-- Marie Fellhauer, Candidate, Tennessee
"Our County Central Committee recently formed a Campaign Committee with the goal of supporting and empowering our candidates. This book lays out a clear and concise path to victory for any campaign. From candidate recruitment to follow-through post-election, this guide is an indispensable resource for anyone serious about taking their country back via the ballot box."
-- Matthew O'Neal, Linn County Republican Central Committee Secretary, Iowa
The campaign wisdom you need before you announce — and long after election day.